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Tim Hortons shows how its boxes fit into Moving Day | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Justin Crann

Tim Hortons tapped into an annual cultural tradition in Quebec with a campaign timed to coincide with the province’s Moving Day. The campaign is based on a simple insight: among the many Quebecers would be moving on July 1, Tim Hortons coffee and Timbits were likely to be among them.

http://strategyonline.ca/2023/07/10/tim-hortons-shows-how-its-boxes-fit-into-moving-day/
 

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